FTA

RE:START, a design agency I co-founded, won a rebranding project for Flight Training Adelaide (FTA) after its acquisition. The project spanned Hong Kong and Adelaide, Australia, aiming to create a bold, strong, and dynamic brand to support FTA’s global expansion in aviation training. We engaged with FTA’s management on-site to ensure the new brand was adaptable to diverse market needs. The scope included redesigning all online and offline marketing materials, as well as applying the corporate identity guide across FTA’s fleet, airfield, indoor and outdoor signage, and uniforms for instructors and cadets.